Our Story

Built from a question
nobody was answering.

The supplement market settled for average. We started over.

The problem

The shelf tells you nothing useful.

Walk into any pharmacy and you see the same thing. Big brands, loud packaging, influencer campaigns. Products designed for the statistical average — which means designed for nobody in particular.

The typical supplement user manages four to six separate products. A pill box. A timing schedule. That is supplement admin. And it still does not answer the obvious question: what does this specific person actually need?

We did not set out to build a supplement company. We set out to fix what felt fundamentally broken about the category.

PARTICULAR was built to answer the question the industry never asked. One formula, scored from your biology. Every compound individually coated to release where your body can actually use it. Blended fresh to order. Yours, specifically.

31Compounds in the library
73Scoring rules
0Proprietary blends

What we built

A formula that starts with you.

A two-minute questionnaire captures your biology — age, sex, diet, sleep, stress, goals. A scoring engine evaluates every compound against your inputs. Cross the relevance threshold and it is in. Fall short and it is out.

The result is a single daily serving of microgranules — each one individually coated for targeted release — blended fresh for you and shipped to your door.

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Personalised pouch with printed label — showing a real formula output. Warm, natural light.

Our principles

What we stand for.

01

Honesty about evidence

When the evidence is weak, the ingredient does not make the cut. Regardless of trend or marketing pressure.

02

Safety before performance

Every formula is constrained by UK EVM upper limits and SACN guidance. We do not chase efficacy at the expense of safety.

03

Transparency by default

Every ingredient, every dose, every reason for inclusion. Nothing hidden behind a proprietary blend.

The difference

Industry standard vs. ours.

One-size-fits-all formulas

Every formula scored from your biology. No two are the same.

Proprietary blends hiding behind label claims

Full ingredient transparency. Every dose visible, every form named.

Tablets compressed to survive a three-year shelf life

Microgranules coated for targeted release. Blended fresh to order.

Marketing budgets bigger than R&D budgets

R&D-first. The formula leads, the marketing follows.

Enough reading.
Build your formula.

Two minutes. 31 compounds. One formula built around your biology.

Build my formula